Course Descriptions
General Information
The courses described below are the only courses offered in English. If you speak German at level C1 or above, you may be able to attend modules taught in German. Please contact the International Office for further information.
Students are always surprised to learn that a course, or what we call a module, is taught over the course of a day. Classes start at 9am and last until 4pm (with a lunch break, of course). You might have “International Consumer Behaviour” all day on Monday and “International Retail Operations Management” all day on Friday.
Attendance is mandatory for all students and students are expected to be on time.
We use a variety of teaching methods to encourage students to take an active part in their own learning: group discussions, group projects, case studies, simulations and field trips. Most class assignments are group projects and each student is expected to do their best as the group is graded as one student. International students will participate in group projects with German students and their input is not only welcome but expected.
Students participating in group projects are valued members of the group and are expected to work conscientiously to complete the assigned task.
Intercultural Management explores the complexities of managing and leading in a globalized and diverse business world. Through engaging lectures and hands-on activities, you will learn how to effectively communicate and work with people from different cultural backgrounds, navigate cultural differences, and lead cross-cultural teams. You will also gain a deeper understanding of how cultural values and beliefs impact business practices and decision-making.
Trends in International Management is a dynamic class that examines the latest trends, developments and technologies in the field of international management. In this class, you will learn about emerging markets and globalization, as well as how to adapt to and thrive in an increasingly interconnected and fast-paced business environment. You will also have the opportunity to explore real-world case studies and engage in interactive discussions with your classmates and instructor.
International Consumer Behavior delves into the psychological, cultural, and social factors that shape consumer behavior in a global context. In this class, you will learn about the latest research and theories on consumer behavior and how they apply to different cultural and international settings. You will also have the opportunity to analyze and discuss megatrends, real-world examples and case studies.
International Retail Operations Management is a comprehensive class that focuses on the strategic and operational aspects of managing retail businesses in an international context. In this class, you will learn about key concepts and best practices in retail operations management, including supply chain management, inventory management, store design and layout, and customer service. You will also have the opportunity to work on case studies and simulations, and apply your knowledge to real-world scenarios.
Human Resources Management, Organization and Project covers the fundamental concepts and skills needed to succeed in the fields of human resources management, organization, and project management. In this class, you will learn about topics such as recruitment, selection, training and development, performance management, and employee relations, as well as how to effectively plan, organize, and execute projects. You will also have the opportunity to work on case studies and simulations to develop your own HR and project management strategies.
Event Studies explores the role of major events in the retail industry. Through this course, you will gain a deep understanding of the event study methodology, including its history, typical applications, and how to use it in various research settings. You will learn how to use this method in an international setting to measure the impact of major events on shareholder value, and will have the opportunity to analyze and discuss real-world case studies and conduct your own research project.
Quantitative Market Research is a rigorous class that teaches students how to design, conduct, and analyze market research studies using quantitative methods. In this class, you will learn about the principles of statistical analysis and sampling, and how to use software such as Excel to analyze and interpret data. You will also have the opportunity to work on real-world case studies and projects, and develop your own market research proposals.
This course gives an overview about finance (public finance, corporate finance, personal finance) financial markets and financing management. The aim of the course is to familiarize students with issues relating to financial decision - making from the perspective of private investors, enterprises as well as public sector. The lecture will cover the core concepts of the functioning of capital markets, financial institutions, capital structure, financial analysis, financial instrument investments, personal finance and public finance.